The current form of the domestic home furnishings industry
- December 8th, 2010
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Status of the domestic market gradually
intense competition in all walks of life in China when the home accessories industry, competition is still in the initial state. Industry is not leading brands, no one’s market share to more than 5%. Has a nationwide network of factory very small modeling diverseices can create their own market development is rare. The whole industry is lacking the ability to do the brand and marketing concepts, lack of capable people.
With WTO accession, China is currently facing A rare opportunity. Foreign companies are a lot of ways to OEM purchasing their goods in China, so now many home accessories industry is basically doing a large export manufacturers. many unknown companies, access to several hundred million in sales through exports, far far more than the domestic general household jewelry business. However, the industry really focus on quality and quality of the manufacturers is very small, some of the early exit is from the original manufacturers of plastic products, hook and then brush some of the early creation of the domestic brands have market, selling one after another,居家饰品, after many years and now has nothing to do the same as lost,居家饰品 演艺首饰搭配装扮你的秋冬, now only support exports.
current domestic home furnishings industry in the form of
geographical point of view from the main production are two major production bases.
1, is the Guangdong (Dongguan, Foshan, etc.) the main production base in South China. They are characterized, mainly in Hong Kong-based design style, since the sample processing products are generally based . The flow of products through Hong Kong are mostly to Southeast Asia, Austria, the United States and other places. another home accessories company is professional manufacturer of large custom furniture accessories, manufacturers of the products are generally of such high quality, is designed for manufacturers of furniture products specifically designed, a set of common pottery prices are more than a few thousand dollars.
2, the second category is of Fujian, Zhejiang-based base. This part of the manufacturers of the products mostly in foreign demand for jewelry design, product most of the exports. which is characterized by production of large-scale, highly competitive in price. In recent years, the procurement of large foreign multinational companies, the products of these manufacturers have been designated as procurement list.
The third category is crafts in the form of scattered small-scale manufacturers. These products are mostly manufacturers of products with their own unique form of marketing with regional characteristics, ethnic,Vertex Accessories Jewelry with new ideas,韩国饰品, folk characteristics of the decorations. < br> sales in the form of
1, before 2000, the market no real sense of home accessories industry. then home accessories are mainly associated with the furniture industry, gifts, flowers, bedding distributed sales. < br> 2000 years, as China’s real estate heats up, Guangzhou, Shanghai and other areas in the renovation costs in 2000 rose to 5.2 million, so after 2000 there have been some small home furnishings specialty stores.
Large city home accessories trend: international domestic large accelerated stay home stores, some large vertex accessorieseign multinational companies optimistic about China’s huge domestic market, such as the UK’s B & Q, IKEA and other brands of Sweden in Shanghai, Beijing and other places to set up large stores. the past two years, especially this year, these large stores have launched jewelry area specifically.
small city of jewelry consumption due to income levels and other constraints, it still keep the previous sales, that is, flower shop , in the form of gift shop sales of home furnishings, and its products are generally more common accessories, product quality is low, less of a large scale home furnishings store.
vertex accessoriesmat showing the current polarization of home accessories a situation, or is the product excellent, but expensive, or take the popular route, the price is low but the style messy, difficult to guarantee quality. identify the silk market positioning is the key to the development of the Philippine home.
prospects for China’s existing home accessories manufacturers, the real prime time of future development may be only 10 to 20 years, with the growth of China’s coastal labor cost and other countries catch up,饰品批发, China’s many advantages will cease to exist, then the domestic coastal plant will face a home accessories big reshuffle. but on the other hand, vertex accessorieseign brands generally stagnant, so regardless of the environment at home or abroad,22个生活小细节绝对让女人更美丽, are our development provides a good opportunity. Now, we are step by step, down to earth to achieve our dreams, we look vertex accessoriesward to joining you and your entrepreneurial passion.